Jupiters Casino: Jupiters Casino, officially known today as The Star Gold Coast, is one of Australia’s premier casino and entertainment complexes. Located in Broadbeach, Queensland, it has been a major landmark on the Gold Coast since its opening. Although the name “Jupiters Casino” is still colloquially used by locals and visitors, the ownership and branding have changed significantly over the years.
📌 Ownership Overview
Originally opened as Jupiters Casino in 1985, the property has undergone several ownership transitions. Today, it is owned and operated by The Star Entertainment Group, a publicly listed Australian company that also owns The Star Sydney and Treasury Brisbane.
Table 1: Ownership Timeline of Jupiters Casino
| Year | Owner/Entity | Name of Casino | Notes |
|---|---|---|---|
| 1985 | Conrad Hotels | Conrad Jupiters | Opened as a joint venture involving Hilton’s Conrad brand. |
| 2003 | Tabcorp Holdings | Jupiters Casino | Tabcorp merged with Jupiters Ltd., took control. |
| 2011 | Echo Entertainment | Jupiters Casino | Tabcorp demerged its casino arm into Echo. |
| 2015 | The Star Entertainment Group | Jupiters Casino | Echo rebranded to The Star Entertainment Group. |
| 2017 | The Star Entertainment Group | The Star Gold Coast | Name officially changed from Jupiters Casino. |
Current Owner:
The Star Entertainment Group Ltd. (ASX: SGR)
Headquarters: Brisbane, QLD
CEO (as of 2025): [Check web for latest]
Industry: Gambling, Hospitality, Tourism
🏢 Facilities and Features
Jupiters Casino, now The Star Gold Coast, has transformed over the decades into a comprehensive entertainment resort. The property includes a casino, luxury hotel accommodations, multiple restaurants and bars, event spaces, and more.
Table 2: Key Facilities at The Star Gold Coast
| Feature | Details |
|---|---|
| Casino Floor | Over 70 table games, 1600+ gaming machines |
| Hotel Rooms | 600+ rooms across two towers |
| Restaurants & Bars | Over 10, including Japanese, Italian, and contemporary Australian cuisine |
| Event Venues | Large ballroom, meeting spaces, and the Gold Coast Convention Centre nearby |
| Entertainment | Live music, shows, DJs, private lounges |
| Spa and Pool | Luxury spa services and resort-style pool area |
| Parking & Transport | Ample parking, connected to G:link light rail, and bus access |
💰 Economic Impact and Contributions
The Star Gold Coast (formerly Jupiters) has played a significant role in the Queensland economy, especially in the tourism and hospitality sectors. Its presence supports thousands of jobs, attracts high-value tourists, and contributes millions in taxes and levies annually.
Table 3: Economic Contributions (Estimates)
| Category | Annual Estimate (AUD) | Notes |
|---|---|---|
| Direct Employment | 2,000+ jobs | Includes hospitality, gaming, and admin roles |
| Tax Revenue | $80M–$100M | Gaming taxes, fees, licensing, and GST |
| Tourist Attraction Value | ~$300M in tourism-related expenditure | Draws domestic and international tourists |
| Local Supplier Engagement | $50M+ annually | Food, beverages, services, construction |
| Community & Sponsorship Grants | $5M+ | Arts, sports, indigenous initiatives |
Figures are approximate and vary year by year based on tourism trends and economic conditions.
🌍 Regulatory Environment
The Star Gold Coast operates under strict regulation from the Office of Liquor and Gaming Regulation (OLGR) in Queensland. In recent years, The Star Entertainment Group has faced increasing scrutiny from regulators in Queensland and New South Wales, particularly around money laundering, VIP player treatment, and governance practices.
The Queensland government has conducted reviews and implemented reforms to ensure greater transparency, accountability, and anti-money laundering compliance in casinos. As of 2025, the group has committed to improving internal controls and corporate ethics, under pressure from both the government and shareholders.
🧱 Redevelopment and Expansion
The property has been undergoing an extensive redevelopment since 2016. Major upgrades and additions include:
- A luxury hotel tower known as The Darling (opened 2018)
- New signature restaurants and dining precincts
- Additional gaming space and VIP suites
- Sustainable and eco-conscious renovations
- Improved public access and connectivity to Broadbeach
Table 4: Major Redevelopment Milestones
| Year | Project | Investment (AUD) | Outcome |
|---|---|---|---|
| 2016 | Masterplan Redevelopment Announced | $850M+ | Multi-phase, multi-year upgrade |
| 2018 | The Darling Hotel Opened | $400M | 17-storey luxury hotel tower |
| 2022 | Expanded Gaming Areas | $100M+ | More VIP and high-roller space |
| 2025 | Completion of Tower 2 (Planned) | $500M+ | 63-storey mixed-use tower |
📈 The Future of Jupiters / The Star Gold Coast
As Australia’s gambling and tourism landscape evolves, so does The Star Gold Coast. Looking ahead, several trends are expected to shape its trajectory:
- Digital Integration: Mobile apps, digital loyalty programs, and virtual concierge services.
- VIP Player Reforms: Tighter regulations and transparency in high-roller dealings.
- Sustainability Focus: More eco-friendly infrastructure and operations.
- Increased Competition: From Crown Resorts, international casinos, and online platforms.
- Community Engagement: Enhanced focus on indigenous culture, local employment, and responsible gambling.
🔚 Conclusion
Though once known exclusively as Jupiters Casino, The Star Gold Coast has evolved into a modern entertainment powerhouse under the ownership of The Star Entertainment Group. Its history mirrors the growth of the Gold Coast itself—from a laid-back beachside town to a global tourism hub.
As it continues to invest in its infrastructure and operations, The Star Gold Coast remains central to the regional economy and cultural landscape of Queensland.
